In my time working with numerous locksmiths, I have been requested numerous times for the tips that lead to marketing success for locksmiths. The have been so many such requests that I decided an article would be the best way to put the issue to rest.
In order to understand these tips, you need to understand why locksmith marketing is a marketing niche that is worth specializing in.
The customer that will approach a locksmith usually has a problem that requires an immediate solution. For instance, if someone is locked out at night, they want to be able to go in and sleep. With the recent hard economic times, they might sleep at a friend’s house to avoid late night charges. However, the will still need a locksmith in the morning.
This means that customers will always need you as soon as you can get there. This is simply amazing!
The key tips to watch out for include:
Define a target market that is within reach. If you sell your service to a place that is about three hours away, you will have wasted money. They will just choose a service that is nearer to them.
Avoid talking about yourself in a marketing campaign to appeal to customers. For instance, some locksmiths will talk about how they enlist the entire family to run the business. This will not work for locksmiths. Talk about how well you can help the customer. This means avoiding words like “We”.
Ensure that the customers fully understand how fast you can get to them. This is done by targeting people within the right area. You typically want to target customers who are within an hour’s drive or less
Make yourself unique. Highlight a special skill that sets you apart from the crowd. For instance, talk about how you can open the lock without damaging the door. You can also highlight your ability to use shortcuts to get to the destination faster. Whatever it is, highlight it and use it to charge higher than other locksmiths charge
Use your customers in your campaign. After every job, make sure that they receive your full contacts and request them to share them with their friends. This is tantamount to getting free advertising. Give your business cards to satisfied customers and request them to distribute them to their friends
Have a unique website. However, avoid stuffing it with text. You should also optimize it for use with mobile phones. This is the most likely device customers will good for a locksmith especially in emergencies
Ensure that your website is optimized for search engines. This will ensure that customers can see it when they search for your services online. Add maps to your site so that customers know where you are located
Form close relationships with other businesses in your area. For instance, security firms and real estate agents should have your contacts. Ensure that you refer people to them too. This will form a partnership that will see more business come your way
Utilize social media well. However, avoid being too much in people’s faces. Minimize your interactions with potential clients or they may decide to block you. Always ensure that you use social networks to highlight your service. In addition, ensure you provide your contact information.
This is a guarantee…
Focus on these key areas highlighted here. You will have a great year for your business. Enforce these tips before enlisting other tricks.