| There are only 3 ways to grow your business -- or any
business for that matter. Does this surprise you? Read on .... Way
#1:
The first way to grow your business is what most companies try first --
attract more customers! And how do you attract more clients for your
business? With marketing, of course!
For your web site, make sure you have your
meta tags and keywords on all your pages, that your site is signed up with
all the major search engines, and that you maintain your listings with the
search engines. Banner ads and exchanges, pay-for-position in the search
engines, press releases and other public relations promotions should also
be used. In addition, don't overlook advertising and promoting your web
site on all your literature and correspondence - such as business cards,
stationery, etc.
And by all means, start an email list of
people who visit your site.
PS It costs from 5 to 6 times more to
acquire a new client than to use methods #2 and #3 to increase sales!
|
Way #2:
Get your customers to buy more, in
quantity, from you. Ever notice when you order something by
phone that there's always a " telephone special" the
telesales folks just have to tell you about? They already have a
"hot" buyer on the phone; why not see if you want something else
while you're in a buying mood?
Way #3:
The last way to grow your business is to get your
clients to purchase more frequently from you.
When you're with
a client on the phone, you might want to give a discount for a year's
worth of releases of your product or service. Or, run special promotions
during the periods of the year when most businesses experience slumps, or
declines, in sales.
There you have it! These three ways are the only ways you can grow
your, or any, business!
What's Next?
If you'd like help customizing these three methods for your
specific business, why not contact us? The initial consultation is
complimentary. And why not bookmark this page and check back later?
See you then. |
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