You can do it:
Brain surgery is something you would never consider as a do-it-yourself project, would you? And, if you're like most folks, you might not even consider taking on a plumbing problem either. The point is, you can learn how to create web pages. No doubt. It's just a matter of priorities, how quickly you can learn new things and how professional an image you want to project. Let's look at each of these topics a bit.

Priorities:
Most small business owners are most concerned about their number one impediment to survival -- cash flow! You are probably your very best salesman. Can you afford to take time away from selling (and/or running your business) to concern yourself with learning to build a web site?

Learning:
The worst thing about taking on new projects (and also the most exciting) is that you never know what you don't know! You can invest your time and money into a web site and still wonder why you don't have any visitors. Search Engine Optimization is yet

 another new field that you will need to learn about. Of course, there are services that promise to sign your web site up with a gazillion search engines for $ xx.xx per month. Or, there are services that promise a top twenty placement of your one or two selected key words for $ xxxx.xx! After signing up with one of these services, you may find that your number of spam e-mails dramatically increases -- while your number of web site hits only increases slightly.

Looks:
What image do you want to convey to your clients and prospects? Do you have the time to study graphic design concepts? What about colors; how will they affect how your clients think about you?

Final thoughts:
Take a look at www.webpagesthatsuck.com for ideas on what NOT to do in building your own web site! As always, do what you do best and you'll most likely to succeed.

What's Next?
We'll look more at How to Build Your Own Web Page in future editions. Why not bookmark this site and check back later? See you then.