SECTION
1
Introduction
SECTION 2
The Internet
Web Pages
Web Sites
SECTION 3
Location of your web site
Domain names
BONUS:
Click HERE to Select a Background for your Web Page |
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You never
know what you don't know.
This said, let's define some common terms
and begin to describe the internet, web
pages and web sites.
The Internet:
The internet may be thought of as an electronic, worldwide
billboard -- and more! It is interactive; unlike billboards, you can
purchase products and services via the internet. Like a billboard, the
internet has room to display many products and services. These products
and services are contained in web pages.
Web Pages:
A web page consists of images, words and other elements that
describe the products and services being offered to the international
marketplace. Like a billboard, or any advertising piece, each web page
should have a clearly defined purpose and should convey this reason for
existence to its intended audience. Each page should not waste the
reader's time. It should load quickly; otherwise, many web surfers will
be gone before all the neat stuff gets loaded into the browser. A
collection of web pages makes up a web site. (Although
a web site may consist of a single web page.) |
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Web Sites:
A collection of a single, or multiple, web pages constitutes a web
site. Web sites may contain a wide variety of standard types of web
pages -- feedback forms, bulletin boards, guest books, e-commerce order
forms -- or just standard images and words. A web site typically answers
all the common questions a consumer may have about your product or
services. Good sites offer a compelling reason to purchase -- today. Or,
a web site can provide public service, or other, information. In either
case, in order to be effective a prospective client has to find your web
site before they can take advantage of its offerings.
Location of your web site:
Where your web site is located is important. No, the physical location
of your web site is not important. A memorable name for your site is
important.
Next article, we'll look at domain names and how
to decide what to call your site and where to host it.
What's Next?
We'll look more at How to Build Your Own Web Page in future
editions. Why not bookmark this page
and check back later? See you then. Good selling! |